Events App is a marketplace that brings together different vendors in the event management industry, allowing users to seamlessly plan and execute gatherings through one platform.                                                                                                                                                                                          

Events is set to capture a significant portion of Abu Dhabi's event planning scene, targeting both individual and business users. The company is currently rigorously testing its MVP to enhance functionality and user experience, preparing for an official launch in December. The launch aims to feature 100 vendors.

Use of Funds:

• Marketing (40%): OOH advertising, Public Relations, featured events each quarter, digital ads and search engine marketing (SEM) on platforms like Google and Social Media, as well as strategic partnerships.
• Manpower (32%): Hiring 4 people consisting of an accountant, sales representative, marketing executive, and vendor onboarding specialist.
• App Development (28%): Enhance the application’s user experience through self-onboarding (for vendors) and introducing AI-driven features to streamline the customer selection experience.

Growth Plans:

• Expand to other Cities: Expand to Al Ain in Q3 2024, and Dubai in Q3 2025 and to Sharjah in Q1 2026 Capturing at least 10% of the total Customer Market (Customer Market today adds up to 1 million customers aged 25-35 with high net income).
• Expand Vendor offerings: New offerings will include in-app vendor paid marketing to be launched by Q1 2025.
• Implement loyalty programs: Improve the customer retention rate by implementing loyalty program within the app by Q4 2025.
• B2B Agreements: Sign three B2B agreements with large corporations/governmental entities, that has more than 50,000 employees in each, in UAE by Q4 2024.

“ This campaign, company and the information provided do not require to be reviewed or approved by the Central Bank of Bahrain”