Zameeli is a freelancing marketplace that connects SMEs with local Omani freelancers for social media services.
Zameeli currently offers 6 services to SMEs through freelancers:
1. Videography
2. Modelling
3. Digital Marketing
4. Photography
5. Social Media Management
6. Graphic Designing
The application has been running since May 2023, taking a commission of 20% per service. As of December 2023, Zameeli has an average conversion rate of 11% with an average price of $275 GMV per service.
Traction/Milestones:
1.Clients serviced: 251 SMEs
2.Revenue recorded: USD 60,027 / 290 services
Zameeli has automated its process through the application by 60%. Through its seed round, it seeks to further automate its process and expand its presence in Oman.
Use of fund:
- Sales and Marketing (37%): Launch marketing campaigns including influencer marketing, social media ads, host conferences, and billboards.
- Technology Development (35%)
Increase application features including:
1. Rating/reviews for freelancers and clients.
2. Utilize AI to shortlist bidders
3. Integrate APIs to qualify freelancers
- Operations (28%)
1. Payroll, taxes and TIN
2. Office rent/supplies and utility bills
3. Mentors, training and courses
4. Hire 2 developers, 2 customer support and 1 marketer
Growth plans:
- Expand Locally in Oman: Increase the marketing budget to approach all Omani region to reach 1,380 services monthly with an annual value of $1.2M
- Automate 80% of the process through the application: Integrate the following features to automate the current processes at Zameeli:
1. Build AIs to shortlist and select freelancers based on location, budget, and industry.
2. Integrate with APIs to qualify freelancers within the platforms.
3. Build a portal that uses the clients app APIs for the operations.
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