Company stage: Growth Funding

Formulas is a health-conscious, nutrition-based Juice and edible company aiming to become a regional and global leader in the edible supplement industry.

About the business:

• Established in 2017
• Formulas is a wellness brand offering food and beverage formulas to our customers’ bodies and minds.
• Serving B2B and B2C customers with our delicious products.
• Proudly served over 900,000 Formulas products to our loyal customers through our loyal and trusted partners.
• Operated in over 100 POS across Kuwait.
• Our B2B channels include: Restaurants, Cafes, Super Markets, Mini Markets, and gyms.

Products

- Current

1. Cold Pressed Juices: Delicious and healthy Cold Pressed Juices for over 5 years.
2. Fruit Cuts: A great selection of our best-selling fruit cuts sold to all our customers throughout Kuwait.
3. Smoothie Bowls: Our Smoothie bowls have been a favorite of Formulas loyal customers.

- Soft Launched

1. Low Acidity Cold Brew – Soft launch phase: Low Acidity Coffee for thousands of coffee lovers with Acid Reflux issues.
2. Protein Popcorn – Prelaunch phase: Protein Popcorn with various flavors.
3. Protein Crackers – Prelaunch phase: Natural ingredients

-Future product lines

1. Vitamin deficiency Juice Programs
2. Vitamin deficiency Edible Programs
3. Diabetic friendly edibles programs for customers
4. Insulin resistance programs
5. Pregnancy programs
6. Hypertension programs

Milestones

• 8 years worth of experience.
• 900,000+ units sold.
• $2.5 Million worth of transactions.
• 5000+ registered customers.
• New product lines beyond Juices and Fruit cuts

Use of Funds

• Working Capital (30%)
• IBK (30%)
• Marketing (20%)
• Product Development + R&D (10%)
• Administration & Legal (10%)

Growth plan: 

Launching Formulas 2.0:  Formulas aims to revolutionize the F&B and Supplements industry through a new concept that is exciting and promising, building an Edible Supplement company to compete indirectly with leaders in the supplement production and reselling industry (IHerb as example).

General Disclaimer: “ This campaign, company and the information provided do not require to be reviewed or approved by the Central Bank of Bahrain.”

Opportunity Disclaimer: The Company is under Mortgage in Favor of the Industrial Bank of Kuwait (IBK)

Note extracted from Audited Financial Statements:

IBK Loan (Page 9 - Investment memo): The value refers to the amount financed by the Industrial Bank of Kuwait. We have been informed by the Company's management of the outstanding debt balance, which is fully their responsibility.